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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them - Arthur G. Cook
74400 Lei (-25%) 55800 Lei
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook's highly ... Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them - Arthur G. Cook Libris [ continua sa citesti.. ]
