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Strategic Management for Tourism, Hospitality and Events - Nigel Evans
28194 Lei (-25%) 21146 Lei
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME's and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strateg ... Strategic Management for Tourism, Hospitality and Events - Nigel Evans Libris [ continua sa citesti.. ]
