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Service Management: The New Paradigm in Retailing - Jay Kandampully
56700 Lei (-25%) 42525 Lei
Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service. - Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing. - Christian Groenroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economic ... Service Management: The New Paradigm in Retailing - Jay Kandampully Libris [ continua sa citesti.. ]
